Apple’s Core Marketing Principles
Empathy
“We will truly understand their needs better than any other company.”
Focus
“In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.”
Impute
“We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”
Apple’s three core marketing principles were written down on one page by Mike Markkula, a former early employee at Intel. Mike worked with Jobs to create the initial business plan, and extended a $250,000 line of credit for 1/3 ownership.
(Source: amazon.com)
