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There’s work and there’s your life’s work.
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It begins with having an engineering-led culture, where technology decisions are made on their technical merits, never on personal grounds. It also means allowing craftsmen to solve problems by creating new tools, rather than with just a labored application of the old. These are values that Google and Facebook, two veritable Guild halls of the Valley, tout to any engineer who asks.
Finally, the implicit compact that the Guild makes with a company is that their efforts will not be in vain. The most powerfully attractive force for the Guild is the promise of building a product that will get into the happy hands of hundreds, thousands, or millions. This is the coveted currency that even companies that have struggled to build an engineering reputation, like Foursquare, can offer.
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The future is unwritten.
(Source: whereisthecoool)